Social Media and Branding Masterclass

Trainers:

• Padraig Fitzsimmons
• Founder and owner Nineteen Degrees Marketing

Requirements before attending:

• Laptop (Fully charged)
• Smartphone
• Instagram Account
• Canva account

Pádraig Fitzsimons is a marketing strategist and creative content expert with a proven track record of helping aesthetic clinics, beauty brands and wellness businesses thrive online. Before founding Nineteen Degrees Marketing, he scaled his own service-based therapy business from zero to six figures within nine months, working with clients in the wellness and beauty space for 5 years.

In addition to his social media and branding expertise, Pádraig has extensive experience running major events, including large-scale festivals, rebranding business and pharmacies, and organising high-impact business and marketing events. He brings this wealth of hands-on experience into his training, offering practical, results-driven guidance that empowers professionals to transform their social media into a consistent source of new clients.

What You’ll Learn

A full-day, hands-on workshop designed to give you the clarity, confidence, and practical skills to manage your own social media with ease.

You’ll leave with:

• A clear understanding of your brand identity and how to show up authentically online
• A bank of ready-to-post content ideas tailored to your dream client
• The ability to create scroll-stopping graphics using Canva
• The skills to plan, film, and post videos and reels with confidence
• A simple strategy to turn followers into paying clients

The Day at a Glance

Welcome

• Meet your trainer, connect with fellow professionals, and share your biggest social media challenge.

Brand Foundations

• Define your clinic’s online personality, optimise your platform profiles, identify your dream client.

Content That Connects

• Learn the types of posts that get results, compliance best practices, effective before/after photos, and the art of storytelling and giving value.

Planning & Time-Saving Strategies

• Create a content calendar, how to bank 30 days of content in a matter of hours, repurposing your posts, use AI tools and automation systems to streamline your workflow.

Canva Masterclass

• Design professional, on-brand posts and stories – no graphic design skills required.

Reels & Video Made Simple

• Step-by-step guidance to plan, script, shoot, edit, and post engaging reels that your audience will love.

From Likes to Bookings

• Turn your engagement into consultations with effective calls-to-action, bio optimisation more.

Exit with an Action Plan

• Get your final questions answered and set clear, achievable goals for your next 30 days and beyond online.

Why Attend?

By the end of this masterclass, you will:

• Feel confident creating and posting your own content
• Have a repeatable system for planning and scheduling posts
• Understand what makes potential patients stop, engage, and book
• Leave with practical assets, ready to post immediately
• Feel re-energised about your social media to drive momentum